Ask your boutique anything.

MerchLens AI reads your Shopify sales and answers in plain English: what's selling, what to reorder, and what to buy for next season. No spreadsheets, no reports to learn.

Coming soon to the Shopify App Store ยท 14-day free trial

Everything you'd ask a sales analyst

Built for independent apparel and gift boutiques, not big-box retail.

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Ask in plain English

"What sold best last weekend?" "Which sizes run out first?" Get the answer, with the numbers behind it.

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Know what to reorder

See what's running low, how fast it sells, and when to reorder before you lose the sale.

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Plan the season

A sales forecast built from your own history and seasons, so you buy with confidence instead of guessing.

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A weekly briefing

Every Monday: how last week went, what changed, and what deserves your attention.

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Buying & marketing planner

Track orders with your vendors, what's been paid, what's arriving, and the campaigns to support them.

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Brands, sizes & colors

Find your best brands, the sizes and colors that sell through, and the styles to mark down.

See it in action

Real screens from MerchLens AI, shown with our demo store's sample data.

MerchLens AI overview: today's sales, year-to-date and month-to-date numbers, and revenue over time
Today, this month and this year at a glance, each compared with last year.

Everything inside

One dashboard for the whole shop, with clear charts and an AI that explains what they mean.

๐Ÿ“Š Your whole shop on one screen

Sales, orders, average order and margin at a glance, with charts that show the trend instead of a wall of numbers.

๐Ÿ“… This year vs. last year

Every month side by side with the years before it, so you know whether a slow March is the season or something new.

๐Ÿ•’ Your best days

See which days of the week bring in the most sales, to plan staffing, events and posts.

๐Ÿ—‚๏ธ Collections that earn their space

Compare your collections by sales and sell-through, and spot the ones that need a refresh.

๐ŸŒฑ Styles from launch to markdown

Know which styles are new, which are peaking, and which are fading, so you mark down at the right time and not too late.

๐Ÿค Often bought together

Discover the pieces customers buy as a set, for smarter displays, bundles and outfit posts.

๐Ÿฌ In-store vs. online

See how your counter and your website each contribute, and how that changes through the year.

๐Ÿ‚ Seasons, sorted for you

Products are tagged spring, summer, fall, winter or holiday automatically from how they actually sell.

๐Ÿ‘— Brand scorecard

Rank your vendors by sales, sell-through and growth, so buying appointments start with facts.

๐Ÿ“ Size & color mix

Learn which sizes and colors sell through first, and order the right size run next time.

๐Ÿท๏ธ Discounts that pay off

See which promotions brought in sales and which only gave away margin.

๐Ÿ’Œ Customers worth calling

Find your loyal regulars and the good customers who haven't been back, ready for a personal note.

A dashboard made for boutiques

Every tab answers a question you already ask yourself. Click any chart to dig in, and ask the AI what it means.

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Overview

Today's numbers, the trend, your best sellers, and AI insights on what changed.

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Sales

Month by month against prior years with the forecast laid over it, plus brands, collections, sizes, colors and seasons.

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Inventory

What's in stock, how it has changed over time, and the lowest-stock items in each collection.

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Products

Every style sorted into what to reorder, hold, or mark down, with the money tied up in slow stock.

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Customers

New vs. returning shoppers, your regulars, and who to invite back.

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Tools

One-click fixes for missing costs, SKU problems and sold-out listings, plus season and style tagging.

Plan your marketing in the same place

A marketing planner that knows your sales, so every campaign starts from what actually sells.

โœฆ Campaigns with an AI brief

Describe the goal and the AI drafts the brief: the big idea, key messages, what to post on each channel and when, and how you'll know it worked.

๐Ÿ—“๏ธ Key dates, never missed

Holidays, shopping events and your own business deadlines on one calendar, with reminders to plan ahead.

โœ๏ธ Content pipeline & captions

Track every post and email from idea to published, and get AI caption ideas written for each channel.

๐Ÿ“ฃ Channel mix

See where your marketing effort goes across Instagram, email, in-store and more.

โœ… Checklists & media

Each campaign keeps its checklist, links and photos together, ready for next year.

๐Ÿ“ˆ Did it work?

Each campaign is measured against what you'd normally sell on those same days, so you know which ones to repeat.

๐Ÿ›๏ธ Buying planner

Plan each season's buys by arrival month, track what's ordered, paid and still to pay.

๐Ÿ“† Works with your calendar

Add campaigns and key dates to Apple, Google or Outlook calendar.

Set up in minutes

If you can install a Shopify app, you can use MerchLens AI.

Install from Shopify

One click from the Shopify App Store. No passwords to share.

We read your history

Years of orders, products and inventory are analyzed automatically.

Start asking

Ask inside the app, or in the chatbot you already use every day.

Works in the chatbot you already use

Connect your store's sales to your favorite AI assistant and talk strategy there. Questions asked through your own chatbot never count against your plan.

ChatGPT Available
Claude Available
Meta Muse Coming soon
Microsoft Copilot Coming soon
Perplexity Coming soon
Google Gemini Coming soon

Connectors share sales totals, products and inventory only. Your customers' names, emails and phone numbers are never sent to any chatbot.

Simple pricing, AI included

No API keys, no surprise bills. Every plan includes the AI. Cancel any time from Shopify.

Starter

For a single shop getting started
$8.95 /month
  • Sales dashboard & best sellers
  • Inventory & reorder alerts
  • Weekly AI briefing
  • 200 AI questions a month
  • ChatGPT & Claude connectors
Coming soon
Most popular

Growth

For boutiques that buy by the season
$18.95 /month
  • Everything in Starter
  • Sales forecast & seasonality
  • Buying & marketing planner
  • Brand scorecard, size & color mix
  • 500 AI questions a month
Coming soon

Pro

For busy shops that want every insight
$28.95 /month
  • Everything in Growth
  • Customer segments & win-back lists
  • Discount & markdown analysis
  • AI style tagging from product photos
  • 1,000 AI questions a month
  • Priority support
Coming soon

Prices in USD, billed through Shopify. If you use up your AI questions, everything else keeps working and your allowance resets next month. Questions asked through ChatGPT, Claude or another connected chatbot are unlimited.

Questions

Do I need to be technical?

No. Install it from Shopify and start asking questions in plain English. There's nothing to configure and no AI account to set up.

Will the AI run up a bill?

Never. The AI is included in your plan price. When you reach your monthly questions, AI answers pause until next month (or you can upgrade). You're never charged extra.

What data do you use?

Your Shopify orders, products and inventory. Chatbot connectors receive sales totals and product information only, never your customers' personal details.

What's an "AI question"?

One question you ask MerchLens AI inside the app, like "What should I reorder this week?" Follow-up questions count as new questions. Your weekly briefing doesn't count.